Virtual fitting room: The innovation that transforms the way we buy fashion

If a few years ago you had told us that we would be able to shop in our favorite store quietly from our bed or sofa at home, we probably wouldn't have believed it. And yet, here we are.

Our enthusiasm for our store grew even more with the arrival of our website. A website that we are proud of, built with dedication, love and many hours of work. Each improvement has been a step forward, and today we take one of the most important: we incorporate a virtual fitting room based on artificial intelligence thanks to our collaboration with Stilaroia-Vton

This advance is not just a technical improvement. It is one more step in our way of understanding fashion: close, accessible and designed to adapt to the real lives of those who choose us every day.

A virtual fitting room that brings the physical store closer to the online world.

In Il Baco da Seta We have always wanted the online experience to feel as close as coming to visit us in person. Therefore, this new virtual fitting room represents a huge leap in how to buy fashion online.

The developed technology allows:

• Simulate the real fit of garments on the user's body.

• Adapt sizes and proportions precisely.

• Visualize different combinations of looks in real time.

• Reduce doubts in the purchasing process.

The result is a much more immersive, personalized and comfortable experience. It's no longer just about seeing a garment: now you can imagine yourself wearing it. Buying online stops being a gamble and becomes a more intuitive and secure experience.

More confidence when buying, fewer returns

One of the great challenges of online fashion has always been uncertainty: will it fit me? Will it be my size? How will it look worn?

With the virtual fitting room, that barrier is reduced. Seeing how a garment fits you before purchasing helps you make safer decisions, increases confidence, and improves customer satisfaction. It also helps reduce returns, something that benefits both the customer and the sustainability of the sector.

From https://ilbacodasetaonline.com/ they highlight:

We want our customers to have a digital experience as close as possible to the physical store. The virtual fitting room is a key step in our innovation strategy.

For their part, from stilaroia.com they point out:

Artificial intelligence applied to fashion not only improves the user experience, but also optimizes business performance. This virtual fitting room combines technological precision and human-centered design.

Technology that adds, fashion that evolves

Fashion has always been about creativity, identity and emotion. Incorporating artificial intelligence does not mean losing that essence, but rather expanding it. It allows us to offer tools that better accompany each client, that simplify decisions and that make the purchase more personal.

We believe in a technology that does not replace human experience, but rather improves it. This virtual fitting room is just the beginning of a new stage in which we will continue to focus on real, useful innovation designed for you.

Who is behind this collaboration

Il Baco da Seta is a multi-brand store specialized in women's fashion that combines careful selection of garments, close customer service and a strong commitment to the digital experience. Our website was born with the same spirit as the physical store: to offer current fashion with personality and a service that makes the customer feel accompanied in each purchase.

Stilaroia is a technology company focused on the development of artificial intelligence solutions applied to fashion. Their work combines image processing, user experience design and advanced technology to transform the way we buy clothes online, bringing the digital world closer to the real experience of getting dressed.

We invite you to try the virtual fitting room and discover a new way to buy fashion online.